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Mobile Innovation

Axis Capital is one of the leading investment banking and institutional equity houses in India. Its team consistently figures among the top industry professionals in rankings and surveys. Axis Capital has been using smartBrokerSuite to provide the most relevant and targeted Research and Corporate Access to its clients.

The recent technological innovations have incredibly changed the way people receive, read and engage with the digital information. Smartphones have become the primary device to access information. People want anywhere/anytime information and also rely on the mobile notifications to keep them informed about the relevant content. These changes in the human behavior have significantly shifted the way the digital information is created, delivered, and consumed today. The research published by the Institutional Equity houses is no exception. The email has been the most common channel for distribution of research. But this is not in sync with the current trends of how people like to read information.

With its commitment to client service, Axis Capital in collaboration with smartBorkerSuite, has launched a mobile application that provides the real time access to its cutting edge Sector Research, Eco and Strategy reports. The personalized notifications keep the clients informed about the new research that is most relevant and must not be missed.
This mobile app also provides information about the corporate access events – Roadshows and Conferences. The clients can use the mobile app to directly communicate with the corporate access team regarding the events.

The mobile app is a natural extension of the smartBrokerSuite Platform which is the primary client service platform for the Axis Capital.

 

About smartBrokerSuite

smartBrokerSuite by SR TEKBOX, is an intuitive Business Management Solution designed for the Institutional Equities Business that integrates the functions of Equity Sales & Research, Corporate Access, Sales Trading and Research Publishing over a dynamic and scalable platform to improve the business productivity, efficiency and provide greater visibility and control over the crucial business operations and is being utilized by the following institutional brokers in India.

 

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